Links and Specialized Resources
MAJOR ART LICENSING TRADE SHOWS
Surtex - has become the largest exhibition venue for licensed art and design in North America. The show takes place at the Jacob Javits Convention Center in New York City every May in conjunction with the National Stationery Show, so it is always heavily attended by exhibitors and attendees at the national largest show for stationery, cards, paper goods and related products.
Surtex began many years ago as a key venue for artists and design studios to sell their surface textile patterns, hence the derivation of the name Surtex. For many years individual artists and art licensing agencies have exhibited at Surtex and the art licensing component of the show has steadily grown in size relative to other art licensing sections of other national and regional conventions. In our opinion, it is the best and most cost-effective show for artists to exhibit, and is worth visiting first to gain an idea of booth space, size, format, presentation and costs.
Licensing International Expo - the largest licensing show in the world, and takes places every June in Las Vegas. The major focus of the show is brand licensing, including cartoons, films, music and characters brands, and the show draws a very large international roster of licensors and attendees. For the past dozen years the Licensing Expo has included a major art and design licensing section. The Licensing Expo truly represents the $190 billion licensing industry. The show is produced by the Advanstar Global Licensing Group, sponsored by LIMA and supported by Advanstar's Licensing Global! Magazine.
Atlanta Gift Show - takes place at AmericasMart in Atlanta, Georgia, which runs two major gift, merchandise and apparel shows each year. The Spring show generally takes place the second week of January and is the first major gift show of the year. The second show takes place each July, and while that show is smaller than the January show, it's still very worthwhile attending for an excellent overview of the gift and home decor industries. Over the last few years, the January show has had an area set aside for artists to exhibit their work, and initial reports are quite positive.
CHA Show - is the biannual show for the Craft and Hobby Association, the largest organized network of businesses representing the international craft and hobby industry. The CHA runs both summer and winter shows which vary in location from year to year.
Exhibitors include craft manufacturers, publishers, wholesale distributors, service providers, and a growing number of artists and design studios who want to use the show to promote their artwork for license.
Buyers attending the show come from around the world, and range from international craft chains to regional craft and hobby shops. If you design craft products or create artwork for crafts - needlecraft, scrapbooking, whatever - this is the show to visit for an overview of the industry and potentially as a small venue to exhibit your work.
OTHER ART-RELATED COMMERCIAL SHOW VENUES
York International Gift Fair (NYIGF)
The Business of Art Licensing - Porterfield's blog full of articles for artists on how to license your art, the Do's and Don't's of Art Licensing, tips about what to look for in licensing agreements, how to build successful licensing relationships, and many other subjects for artists who want to break into, or expand their presence in, art licensing.
License Global! - considered for many years to be the central publication covering the United States and international licensing industries. License Global! is published by Advanstar, which runs the International Licensing Expo every year in Las Vegas.
The Licensing Book - a leading source of information for the licensing industry, featuring news, trends, feature editorials and articles, legal advice and exclusive retail coverage. The Licensing Book is published by Adventure Publishing Group, which also publishes the Total Licensing Report, The Toy Insider, and The Toy Book.
Art Buyer - a key international art licensing publication, based in the United Kingdom and distributed at major licensing, art, and gift shows in the UK, Europe, the United States and Hong Kong. Art Buyer is published by Lema Publications, which also publishes Licensing Today Worldwide (LTW).
LTW - Licensing Today Worldwide - covers the world of character and brand licensing, and extends to international coverage of art licensing as well.
Total Licensing - is published quarterly and gives readers insight on international licensing news, trends and developments in key licensing market sectors in a global market.
ART LICENSING BLOGS
RELATED INDUSTRY PUBLICATIONS
Country Business - one of the most important publications for specialty country products retailers, and therefore one of the most informative publications for artists as it tends to cover the broad spectrum of country art products sold in country businesses.
Giftware News - For many years one of the leading publications covering the giftware industry.
Gifts & Decorative Accessories - Also a key publication that has covered the giftware industry for many years.
Toys & Family Entertainment - A focused AnB Media publication for those two major industries.
Greetings, Etc. - The publication of the American Greeting Card Association.
Stationery Trends - For complete coverage of the stationery and card industry.
Artist's & Graphic Designer's Market - for more than 30 years, the Artist's & Graphic Designer's Market has been the standard reference guide for aspiring artists who want to establish a successful career in fine art, illustration, cartooning, graphic design, or art licensing. This annual directory, found in most bookstores, includes current contact and submission information for more than 1,900 art markets, including greeting card companies, magazine and book publishers, galleries, art fairs, art licensing agencies, ad agencies, and more. Highly recommended
LIMA - the International Licensing Industry Merchandisers' Association.
Greeting Card Association - The US trade association of the greeting card industry, GCA represents greeting card and stationery publishers, as well as suppliers to the industry.
Craft and Hobby Association - the leading association for craft and hobby stores and enthusiasts.
ONLINE SELF-MARKETING STORES
Cafe Press - offers a broad selection of personalized gifts and unique t-shirts, clothing, mugs, art and posters from individual artist shops. Artists can design their own t-shirts and other products online for themselves, their friends and customers, and for whomever finds their art products through online search or individual artist promotion.
Zazzle - very similar to Cafe Press, Zazzle offers a broad array of products on which to put your artwork. When ordered, each product is made on-demand, typically within 24 hours, and ships promptly.
Etsy - Etsy differs from Cafe Press and Zazzle in that it focuses on handmade or vintage items created by artists and sold through the Etsy marketplace.
Art-Exchange.com - a far-reaching interactive site where artists can show their original artwork for potential use as wall decor or even three-dimensional sculptures, in the company of an extensive array of fine and commercial artists. Art-Exchange.com includes over 70,000 works of art.
PORTERFIELD'S ARTISTS' HOME SITES
Fine Art Licensing
Porterfield's Fine Art Licensing is a full-service international art licensing agency, online at www.porterfieldsfineart.com. Visit our blog for artists on The Business of Art Licensing at www.art-licensing.biz and our Art & Licensing News Page at www.artlicensing.org.